It may not be as sexy as marijuana but hemp, a United States industrial staple for centuries until it was banned by anti-drug zealots, is making a comeback.
The US decision to revive hemp has been a boon for Taranaki's Hemp Technologies. "We've been asked to help with an Oregon State University research study on growing hemp," says co-founder Greg Flavall, who will host American business visitors, keen to get into the US market, next week.
Last year a Colorado farmer harvested the first hemp crop since 1957. The hardy plant was celebrated by Founding Father Thomas Jefferson as "of the first necessity to the wealth and protection of the country".